07 / MAKE TECHNOLOGY WORK FOR YOUR BUSINESS
Turn a useful idea into a tool your team can actually use. We connect business strategy, custom AI tools, and system integrations around the work you want to improve—from answering customer questions to reducing repetitive tasks.
Connecticut-based. Serving businesses across the country since 2011.
THE INTEGRAL APPROACH
Start with the task, the people, and the result that matters.
Develop a focused tool and connect the systems it needs.
Test real use, review the results, and refine the experience.
Business-led development
Connected systems
Human accountability
THE RIGHT STARTING POINT
A practical use case. A manageable first version. Clear responsibilities from discovery through support.
The best starting point is a recurring business problem: information that is hard to find, a process that takes too many steps, or an inquiry that needs a better path. We help define what a useful solution would do and how you will judge it.
A project can combine an AI model, your approved information, a custom interface, and connections to existing software. We scope the data, integrations, review controls, operating costs, and ongoing ownership before development begins.
BUILT AROUND YOUR PRIORITIES
Choose a focused application or a connected set of tools. We define the intended users, functionality, integrations, testing, and support in your project scope.
1WHAT WE CAN BUILD
Make approved business information easier for your team or customers to use.
2WHAT WE CAN BUILD
Help people understand their options and take a useful next step.
3WHAT WE CAN BUILD
Connect the information and actions that currently sit in separate places.
4WHAT WE CAN BUILD
Plan for the real conditions your tool will encounter after launch.
HOW WE WORK
We keep the first release focused enough to evaluate. You see the proposed experience, understand the tradeoffs, and help decide what moves into production.
01
Map the workflow, users, information, and desired outcome. Review feasibility and agree on the scope, access permissions, budget, and measures of success.
02
Develop a working prototype, connect the agreed systems, and test representative scenarios. Review accuracy, usability, failure handling, and the points that need human approval.
03
Roll out the agreed version with documentation and clear ownership. Review usage and feedback, maintain the integrations, and prioritize the next improvements.
TECHNOLOGY LEADERSHIP IN PRACTICE
Mr. Sure Thing brings together product, technology, and marketing. Integral’s role includes CTO leadership and development oversight in addition to its full-service offering.
Sports analytics
Integral acts as CTO for Mr. Sure Thing alongside its full-service marketing role. Integral also oversaw development of the proprietary predictive neural network and machine-learning algorithm, connecting technology decisions with the product and business strategy.
HUMAN EXPERTISE. SMARTER TOOLS.
AI tools need clear boundaries, useful information, and people who are responsible for the outcome. We design review points, fallback paths, and access controls around the use case. The agreed scope explains how the tool is tested, what it can do, and where a person remains involved.
Your goals. Our judgment. Clear accountability.
A FEW GOOD QUESTIONS
A good partnership starts with clear expectations. Here’s what to know about getting started, how we work, and how we measure progress.
Yes. A focused pilot lets us test a specific workflow before expanding the investment. We agree on the users, functionality, data, success measures, and what would justify the next phase.
No. Many useful tools combine existing models, approved business information, integrations, and a purpose-built interface. Custom model development is evaluated only when the use case, available data, and resources support it.
We review the software, available APIs, permissions, and data requirements first. Supported connections and any limitations are documented in the scope before we commit to an integration.
We agree on what information the tool needs, who may access it, and which providers process it. Data handling, retention settings, permissions, and review responsibilities are considered during discovery and implementation.
Marketing automation focuses on campaigns, contact data, and follow-up. Custom tools can support broader operational, product, or customer workflows. When both are needed, we connect them within one plan.
We define hosting and provider costs, maintenance responsibilities, monitoring, and support before launch. Ongoing work can include integration upkeep, response evaluation, and improvements based on real use.
HOW THIS FITS TOGETHER
Connect custom tools with customer communication and the strategy that determines what to build next.
Connect inquiries, contact data, and follow-up with the tools your team uses.
Prioritize the business problem, define useful measures, and guide the next investment.
LET’S BUILD WHAT’S NEXT
Tell us where your business is today, what you want to improve, and how this work fits your wider marketing. We’ll help you choose a practical starting point.
Tell us a little. We’ll help you decide what comes next.
We look at your business and what you want to improve.
You connect with a person who can help clarify the priorities.
Together, we identify the right starting point.