SheetMetalAI
HVAC estimating software
Visit live site
HVAC ESTIMATING SOFTWARE · FULL-SERVICE MARKETING
A Technical Product.
A Clearer Story.
A full-service marketing relationship that connects an industry-specific software product with the people it is built to serve, from first impression to the next conversation.
Full-service marketing relationship · Live website
+Industry-specific positioning
+Product education
+Connected customer journey
THE PROJECT
The Business.
The Bigger Picture.
A clear position. Practical product education. A consistent path from interest to evaluation.
SheetMetalAI serves HVAC contractors, estimating teams, and sheet metal shops. Its marketing needs to make a technical product understandable and help prospective users evaluate how it fits their work.
Integral Solutions provided its full service offering across strategy, brand, website, search, paid media, social/content, and CRM/email. This case study focuses on the marketing relationship and the public website that brings the product story together.
STRATEGY IN ACTION
One Strategy.
Connected in Practice.
The work connects a clear audience and practical message with product education, acquisition, and follow-up. The brand and website give each marketing channel a consistent story to carry forward.
1
Define the Position
Frame the product around the audience’s work and priorities. Bring positioning, visual identity, and message into a recognizable brand for a specialized market.
2
Make the Product Understandable
Connect clear website content, workflow explanations, and FAQs with the wider search, campaign, and content plan. Help prospective users evaluate the offering in context.
3
Connect Interest with Follow-Up
Bring product discovery, inquiry, and trial entry points into the same customer journey. Connect those touchpoints with the wider CRM and email work.
THE EXPERIENCE
From First Impression
to Product Evaluation.
A practical product story with clear information and visible next steps.
The live website brings audience-specific messaging, workflow education, pricing information, and FAQs into a responsive presentation. Visitors can explore the offering, understand what to review, and find the appropriate next step. The website supports the wider marketing relationship without replacing the people making strategic and customer decisions.
FULL-SERVICE MARKETING
Explore the Services
Behind the Relationship.
Connect the right capabilities around the business, its customers, and the next step.
The relationship spans Brand Strategy & Creative Direction, Websites & Conversion Strategy, SEO, Local Search & AI Visibility, Paid Media & Lead Acquisition, Social Media & Content Marketing, and CRM, Email & Marketing Automation. Strategy, analytics, and ongoing optimization connect the work around the business’s goals.
Websites & conversion strategy
Give people a clear reason to choose you—and an easy way to take the next step. We bring strategy, design, content, and conversion thinking together in websites built around your business.
Brand strategy & creative direction
Bring clarity to what you stand for and consistency to how you show up. We connect positioning, messaging, and design so your brand feels like one business at every touchpoint.
LET’S BUILD WHAT’S NEXT
Let’s Talk About
Your Goals.
Tell us what your business needs to achieve. We’ll help you connect the right mix of strategy, creative, marketing, and follow-up around a practical plan.
Let’s find your starting point.
Tell us a little. We’ll help you decide what comes next.
What happens next
We review your goals.
We look at your business and what you want to improve.
We talk through the opportunity.
You connect with a person who can help clarify the priorities.
We agree on a practical next step.
Together, we identify the right starting point.